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About us

Maya Delorez is a Swedish brand with a clear vision: We want to offer a unique range of high-quality training clothes for active riders. We design riding clothes as riding clothes should be designed. After hundreds of years riding in thick materials and wearing breeches with an uncomfortable hard waist, we are now breaking new ground. It’s time to step up and adapt the clothes to the sport.

All of our clothes are made in a four-way stretch material, they are breathable, quick-drying, have pockets for storage and are characterized by their modern and appealing design. Our goal is to develop high-quality functional clothes for equestrians all over the world.

What’s most important for us is function. We know the tough environment that riding clothes are exposed to and we also know how hard equestrians work. Our clothes are designed for training and tough work. The four-way stretch ensures that the clothes perfectly adapt to the body regardless of movement. Our breathable clothes allow you to sweat during exercise and then to quickly dry again.

We have chosen to only sell through our own website and not to have any intermediaries. This allows us to offer our customers a good price without having to compromise on quality. It also gives us total control over the whole process. We don’t wait for the equestrian sport to develop, we want to develop the sport.

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BEHIND THE BRAND

CEO & Founding director Madelene Törnblom was born and raised in a small town outside Uppsala, Sweden. Without any previous experience of running a business or designing clothes, she decided in 2017 to start her own brand. At that point, she was 21 years old.

Madelene combined her interest from childhood with the desire to create something of her own to become an international brand that sells worldwide in just one year.

MAYA DELOREZ -THE STORY

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HOW IT STARTED

“Everything started after selling one of the horses in the stable. I have been riding ever since I was a child and have always been extremely passionate about horses and everything that has to do with it. I started to get interested in working with young horses early on. Without any major experience, we bought a 3 year old from Germany in 2016 after seeing the horse on a video. It was a skinny little horse that arrived with the truck on a cold December night. I broke the horse and trained it on my own and later on started to compete. The more time passed, the more we started to realize that this was a really good horse. After about 2 years we sold her and made a profit. I am a restless person, I like it when things happen and I am rarely satisfied. I saw this money as perfect start-up capital for something. Thoughts began to fly, what should I do now?”

MY BUSINESS CONCEPT

“I identified a gap in the market and saw an upcoming trend. I felt that it was possible to develop the market even further. I have always had problems with riding clothes and I thought it was hard to find clothes that were both comfortable and stylish. I never understood why we were still riding in thick, non stretchy cotton material while other sports develop new technology material all the time. Why don’t we optimize our equipment to maximize our performance? I sat down and pondered –and then decided: I will start my own brand! Early in the process, I decided that I wanted a girls’ name for my brand. And I wanted it to be unique so it couldn’t get mixed up with any other brand. Late one night I sat on the couch and googled ”unusual girl names” and there I found it: MAYA DELOREZ, MD. I knew right away when I saw it that it was what I’ve been searching for.”

Medelene Törnblom Johanna Kolm

FROM DESIGN TO PRODUCT

“The design was already in my head, now it was just about bringing it to paper and finding the right factory. In January the first samples arrived and in February we placed the first order. We launched in May 2018 and after one month we had SOLD OUT several products. The feeling was unreal.

The response to the products has been above all our expectations. Never in my wildest dreams did I think that we would establish ourselves so quickly in such a competitive market. We went from 0 to over 50 products in less than 1 year. Since then, Maya Delorez has really revolutionized the traditional thinking around riding clothes and has given breeches a completely new image. We do not back away from change and innovative thinking.

Maya has since day one been one of my biggest passions in life. I’ve always had a clear picture of what I wanted to create. We have already achieved quite a bit but we have a long way to go. I want to make Maya one of the world’s leading equestrian companies. With this big goal in mind, the entire team of Maya works hard every day to get us there; to provide our customers with the best riding clothes on the market.

We want to set trends, break new ground and challenge old thinking patterns. We are ready, are you?”