Our vision

Our vision is to offer a unique range of qualitative training clothes designed for the active rider. We design riding clothes, as riding clothes should be. After thousands of years riding in thick materials with hard waists, we are now breaking new ground. It’s time to step up, adjust the clothes to the sport.

All our clothes have four-way stretch, breathable with quick dry function, pockets for storage and design that appeal. Our goal is to develop high-quality functional clothes for equestrians all over the world.

The most important thing for us is the function. We know the tough environment that riding clothing is exposed to, we know how hard-working all thousands of girls who work in stables are. Our clothes are designed for training and hard work. The four-way stretch means that the clothes follow the body regardless of the movement. The breathing function let you sweat during exercise while quick dry keeps you dry.

Our way of working

BACK IN STOCK
116.00 inkl.moms

TOPS / HOODIES

ARIANA HOODIE

72.00 inkl.moms
72.00 inkl.moms
NEW
53.00 inkl.moms

MD - the story

Madelene Törnblom
Owner/Founder

3 quick questions

Favorite product?
LUNA GRIP FUNCTION BREECHES

Favorite color of belt/browband?
ZANDRA belt and ZARA browband

What do you see most about in 2019?
Our upcoming saddle pads!

How it started

Everything started for real after a horse sale. I’ve been riding since childhood. Always been so enthusiastically interested, we can say obsessed. I started to get interested in young horses early. Without any major experience we bought an 3 year old from Germany 2016 on a video. It was a skinny little horse that came out of the truck that cold December night when she arrived. On my own I rode in, trained and started competing her. The longer the time went we began to realize that this was a really nice horse. After 2 years we sold her with profit. As a person I am restless, I like when things happen and are rarely satisfied. I saw this money as a perfect start-up capital for something. Thoughts began to fly, what should I do now?

My business concept

I identified a hole in the market and saw an upcoming trend. I felt it was possible to do this better than it already was in the market. I have always had problems with stable-cloths I thought it was hard to find clothes that are both comfortable and stylish. I never understood why we are still riding in thick, unstretchy cotton material while other sports are developing new technology material after another. Why don’t we optimize our equipment to maximize performance? I sat down thinking and decided. I will start my own brand. Early in the process, I decided that I wanted a girl name, I wanted it to be unique so it couldn’t be confused with something else. Late one night I sat in the couch and googled “unusual girl names” and I found it – MAYA DELOREZ, MD. I knew right away when I saw it, that’s what I’ve been looking for.

My first horse Kalle.

7 years old I got my first own horse.

MAYA DELOREZ first event

Crowded with over 200 visitors.

From design to product

The design was already in my head, now it was just to bring it down on paper and find the right factory. In January the first samples arrived and in February we placed the first orders. In May 2018 we launched and after one month we SOLD OUT on several products. I was like “After 6 months of hard work, finally getting my products released and then selling them OUT OF STOCK, IN ONE MONTH?? Is this even for real?”

The response to the products has been above all expectations. I could not believe in my wildest imagination that we would establish ourselves so quickly in such a competitive market. We have gone from 0 to 50 products in less than 1 year. I’m over the moon happy about this and can’t believe that my biggest dream became my fulltime job, so fast. I still have hard to understand.

But what’s next now? After a completely crazy first year, we are so motivated to continue developing. Lots of new products are coming in. We have so much new things going on and we strive to develop to the sport. We want to set trends, break new grounds and challenge. We’re ready, are you?

MAYA DELOREZ -social media

Social media

We are active on both facebook and instagram. We update daily with information about our products, news, events and customer photos. Do you have a picture of you and your horse when you use some of our products? Don’t forget to email it, we pick some each week and put in our feed.

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