ENTREPRENEURSHIP AND EQUES MANAGEMENT
You moved back to Sweden in 2015 and then started working actively with your company. Can you tell us a little more about Eques Management and why you chose to start your own business?
“I registered Eques Management in 2013. At that time, I had already planned to go and study abroad, but then there were some people who got in touch with me who needed help with training horses. So I started the company and had it running for maybe six months before I moved to England. During that time, the company was more or less dormant until I moved home to Sweden again. It is actually the last six years that I have actively worked with Eques Management.
I did not start this company because I am interested in making a lot of money and getting rich. I see the company as a way to finance my lifestyle with horses. And as long as I can do it and it works out – I’m happy. At the same time, of course, some good sales of horses can open up opportunities for me to do other things within the company. But I do not think you should come to me for the best entrepreneurial tips. It has never been my dream to push Eques Management to some enormous volume or size. I’m afraid that I would then lose that passion for horses and the sport – even though that’s really the basis for everything.”
At Eques Management, you work, among other things, with training dressage horses. What is important to you when you take in a new horse for training? What are you looking for?
“Finding a good youngster is not too difficult, everyone can get the basic hang of it. But if we talk about dressage horses, I usually look for the following:
-Three good basic gaits
-Somewhat correct exterieur
-A size that suits me
And those things are not hard to get a hang of. But what then determines whether I actually buy the horse or not, is my gut feeling. And my gut feeling is based on all the hundreds, thousands, tens of thousands of videos of horses that I have seen during my time as a rider. These tips may not be too helpful for you if you do not feel that you have that strong gut feeling, but for me it is the deciding factor – in combination with the price, of course! ”
There must be incredibly many inquiries regarding work and internship with you at Eques Management. How is it, do you have the opportunity to take on interns?
“We receive an incredible number of applications, like hundreds. And since we only take on a couple of interns each year, the chances to receive a place are unfortunately very slim. You can definitely email us and apply for an internship, but we do not have the opportunity to offer many places unfortunately.”
EVERYDAY LIFE AT SÄRÖ
As we have mentioned before, you are a person who has lots of things running parallel. You run a company, train and show dressage horses up to the highest level and also run a successful Instagram account. What does a normal day look like for you?
“On a normal day, I get on the first horse just after seven in the morning, then I ride pretty much non-stop all morning. Depending on the season, the afternoons can look a little different. If we have competitions going on, I sometimes ride a little more in the afternoon. But otherwise I will focus more on training others and administrative office work.
Every evening I send a schedule to the team where I compile what the next day is going to look like, which horse I am going to ride when and so on.
This is what today’s schedule looks like, for example:
10:30 Rufus – Long reining
11:00 Snookie – Long reining
11:30 Pods – hacking
12:00 Defense – hacking
12:30 Training other riders
14:15 Training other riders
15:00 Training other riders
16:00 Digital meeting cooperation partner
17:00 Digital meeting new cooperation partner
18:00 Own training
20:00 Post on Instagram
Pick up package
Order horse feed
Call horse owners for viewing
Sign up for competition